The Moto Expo events of the past few years run by Troy Bayliss Events are now called the Motorcycle Show and will return to Sydney in November 2017.
Troy Bayliss Events started a competitive event to the motorcycle shows run by the Federal Chamber of Automotive Industries in 2014.
They were so successful in Melbourne, Sydney and Brisbane, the original motorcycle shows ceased as manufacturers were not able to afford to support both.
However, the FCAI joined forces with Troy Bayliss Events in 2015 to run Moto Expos in Sydney then Melbourne last year. Now the name has changed back to the Motorcycle Show.
The Sydney Motorcycle Show will be held at the all-new Sydney International Convention Centre (ICC) on November 24-26.
It is expected to be followed by shows in Brisbane in early 2018 and Melbourne in November 2018 before returning to Sydney in 2019.
Federal Chamber of Automotive Industries Tony Weber says they toured the ICC last year while it was in the final stages of construction.
“When we toured the venue with our brand representatives late last year we couldn’t help but be impressed by the ICC’s location, wireless connectivity, vast open spaces (all under cover) and stand design potential that such a versatile exhibition area creates,” he says.
“The new Darling Harbour facility is now a world-class exhibition venue. Our member brands are really enthused about the show and keen to support it. That’s always a great sign that we can expect a terrific showcase of what the industry has to offer.”
More than 100 exhibitors are expected to participate in the event which will unveil the latest new release motorcycles to the Australian market.
Event organiser Troy Bayliss expects the show to reach exhibitor capacity before the end of the financial year.
“Moving the show back to Darling Harbour has proven to be popular with the motorcycle industry,” he says.
“Exhibitor sales are extremely high, and I expect we will be at capacity by the end of the financial year.
“This event will bring together the latest products, services, and offerings from all disciplines of the motorcycle industry for consumers to experience in the one place.
“We will be announcing some new initiatives in the coming months including a fantastic program targeting new riders,” Bayliss continued.
Showcasing the latest motorcycles, scooters, ATV’S, side-by-sides and much more the 2017 Sydney Motorcycle Show will give visitors the opportunity to engage with industry experts, test ride a range of both adults and children’s motorcycles as well as be entertained by a full program of demonstrations, stunts, and special features.